Studio Backs
ABOUT STUDIO BACKS
STUDIO BACKS is a forward-thinking industrial design studio shaping the future of physical products. We bridge complex technologies with human-centered design to deliver visionary product solutions drawn from deep, global experience
OUR BACKGROUND
The foundation of STUDIO BACKS is rooted in world-class design leadership. Before founding the studio, the Creative Director Jochen, built an esteemed career leading teams at some of the world's most influential design powerhouses:
IDEO: Served as a long-time leader at the global innovation powerhouse in Silicon Valley.
Design Continuum: Acted as Principal Industrial Designer in San Francisco, where he built and led their premier industrial design team.
TEAMS Design: Began his foundational career with Germany’s oldest and most established design consultancy.
Today, Jochen’s creative direction provides the overarching vision for all projects, infusing the studio’s work with an unparalleled depth of expertise.
OUR PHILOSOPHY
Our design process is centered on questioning, innovation, and reimagining existing paradigms. Rooted in an aesthetic of European minimalism, we possess a unique ability to quickly understand and distill highly complex technical problems, translating them into elegant, functional forms.
By balancing harmony and innovation, we create meaningful solutions that are bold, iconic, and built with timeless integrity.
CAPABILITIES
Industrial Design & Surface Modeling
We explore an extensive range of aesthetic options for every product, meticulously iterating through variations in form, materials, and colors to achieve the perfect balance of utility and beauty.
Human-Centered Innovation
We apply rigorous design-thinking methodologies to decode user needs, ensuring that complex technologies—from medical equipment to EV infrastructure—feel intuitive, approachable, and seamless to interact with.
CMF & Material Integrity (Color, Material, Finish)
Leveraging our deep roots in both European aesthetic sensibilities and Silicon Valley tech, we select and implement manufacturing finishes that ensure premium tactile quality and long-term durability.
JUROR
2014 Spark Award Juror Product & Health Design
2015 K-Design International Juror (S. Korea)
2017 Spark Award Juror GUI UX/UI/Wearables Design
2019 Spark Award Juror June 14 in San Francisco Student Design Spring Semester
2019 Spark Award Juror November 18 in San Francisco Product Design, Health & Medical Design, Graphics, Experience, Digital & Transport Design
