STUDIO BACKS is a forward-thinking industrial design studio shaping the future of physical products.
We bridge complex technologies with human-centered design to deliver visionary product solutions drawn from deep, global experience.
ALL | CLEAN TECH | RENEWABLE ENERGY | MEDICAL | CAR CAM | DISPLAYS & INTERFACES | CONSUMER | FURNITURE | APPLIANCE | PRINTER | CAMERA | HOUSEWARE | PACKAGING | BRANDING
FreeWire
Boost Charger
The FreeWire Boost Charger is a powerful battery-integrated DC charger for EVs. Easily connecting to existing electrical infrastructure, it can be set up without costly construction or permitting. With 160 kWh of battery capacity and 120 kW output, the Boost Charger is ready for current and next generation electric vehicles. Recharging with up to 22 kW from the grid, the Boost Charger enables ultrafast charging using the same infrastructure as L2 chargers and up to 40% lower cost of installation versus comparable fast chargers. Deliver high-quality power while significantly reducing costly demand charges utilizing the Boost Charger’s integrated energy storage.
Benefits:
Lower Energy Costs: energy-buffering technology can take advantage of off-peak electricity rates. (requires FreeWire AMPTM subscription)
Easy Setup: recharges from a single-phase or three-phase connection
Powerful: charge EVs at up to 480 miles of range per hour
Efficient: install up to six Boost Chargers with the same grid connection as one conventional charger
Dual Port: equipped with a CHAdeMO and a CCS port, the Boost Charger can charge two EVs simultaneously
Freewire Technologies now owned by OptiGrid
DC/DC Power Conversion
High Power Efficiency
Silicon-carbide (SiC) switching technology
Development / Branding / User Experience /
The Difference:
Intelligent cable management design to allow different parking and car configurations, while the cable length is optimized to not touch the ground.
Front access with modular battery design for easy assembly and maintenance.
Large screen in ADA-compliant height with RFID and credit card payment options.
Unique multi-color charge port lighting to show status.
Project included:
Research, Industrial Design, Branding
Xerox Parc - Mojave Cleantech HVAC system
Xerox Parc’s innovative “Mojave” HVAC; ideal for new, retrofit or replacement applications on low rise buildings.
-cuts energy use in half
-Reduces electricity needed by half to cool refrigerant air
-“passive Dehumidification” at night
-Revolutionizes Dehumidification Technology called “liquid Desiccant Dehumidification”
-Fewer Airborne particulate Matters (better indoor air quality for COVID)
Enphase Energy
AC Battery System - modular residential energy storage system
Enphase’s AC Battery™ is an advanced energy storage solution with a modular, plug-and-play storage device fully integrated into the Enphase Energy Management System. Based on a distributed architecture, the Lithium Iron Phosphate AC Battery is a safe, reliable and easy-to-install storage solution, designed for residential and commercial applications. The modular battery provides system owners with the ability to store solar energy for future or nighttime use, optimizing solar power consumption and giving owners greater energy independence. Design includes mounting bracket with unique “keyed” brackets for easy single person installation.
Enphase Microinverter S-Series
Energy Evolved
The Enphase Home Energy Solution. Seamless communication for a fully integrated smart home.
Introduction at Solar Power Innovations (SPI)
ParkPod
Electric Charging Station
A system of electric car charging stations for US and Europe, including level 1 and level 2 designs for single and double freestanding and wall-mount units. The coiled-cable solution prevents cables from touching the ground. Charge status is shown with indicator lights.
Single and double freestanding and wall mount units include plug holster, RFID cards and simple instructions for improved usability, durability and security. The project included the design of the ParkPod logo, identity and branding.
Co-branding opportunities on Level 2 chargers
Level 2 charger for IKEA, Europe
Hannover Messe, Germany
ECOtality – Electric Vehicle Charging Station
ECOtality’s Level 2 wall-mountable home model Blink for home use, specifically designed for electric and plug-in electric vehicles to work via 240-volt AC input. The Blink Level 2 wall mount charger for the home can be installed in a garage or outdoors in a carport.
Initial concept ideation developed in collaboration with frog design in 2010.
How It Works:
It’s essentially a micro-hydro turbine coupled with a control valve that takes the excess pressure in a municipal water system and converts it into clean renewable energy. Interestingly, a HydroXS basically replaces a pressure reducing valve installed on site and allows it to capture the energy which would normally be burned off as friction and allow to reduce the water pressure.
It is a predictable consistent reliable source of low-cost electricity.
Design Challenge:
Focus of the design program was to create a first ever innovative iconic enclosure allowing for easy installation and multiple access points for serviceability. Full access is needed to be performed by a single technician, covers needed to be held securely open during maintenance while securing them afterwards to keep closed. Sound Deadening Materials and air baffles to cool the inside were introduced, while keeping noise level down.
Overall Value: Commitment to efficiency, sustainability and decarbonization.
AKURA Medical - Peripheral Thrombectomy Clot Remover
This revolutionary and highly complex procedure needed to be packaged in a one-of-a-kind cart to provide peripheral Thrombectomy Clot Removal, including blood return functionality.
The design development process included early definition of the product architecture (whether it was a tabletop or an integral floor-standing cart), identifying reusable elements, consumables, and disposable modules. Definition of the cart content included the location of system power supply, vacuum + water pump, pressure + saline pumps, pressure sensors, pinch valves, physician and tech monitors with a pole-mounted 27” monitor, onboard storage for replaceable modules, external water inlet connections for onboard supply, IV pole mount, and additional saline and waste bag holders, connections to the gantry, data input and output, and all cable management.
Major ergonomic and usability issues evolved around the ideal height restrictions to include full visibility of the clot catcher, accessibility to the cartridge, while fitting all vertically stacked components as efficiently as possible inside the volume considering access, heat dissipation, vibration, and center of gravity. The unit needed to be designed to be as efficient as possible with the smallest footprint and high maneuverability, ideal caster placement, as the unit would need to be easily moved between procedures out of the catheterization labs into the aisle or storage room.
The cassette presented the biggest challenge, as it needed to be handed from a sterile to a non-sterile field while making multiple connections to the patient. The accessibility to the cartridge for the tech and doctor, who are positioned on opposite sides of the unit, presented numerous challenges. The cassette is a highly sophisticated one-time use module that houses all plumbing, hoses, filters, and three foldable sterile bags used for aspiration and irrigation. This highly complicated procedure involving identifying and locating the clot, breaking it down with a process of jetting and a combination of suction, while minimizing blood loss to the patient.
Auris Health (now J&J) – MONARCH Platform Patient Introducer
MONARCH Platform
For the treatment of pulmonary care medicine (lung cancer), the Patient Introducer represents a vital part of the platform, safely guiding the bronchoscopic laser to the patient’s lungs for virtual navigation. The robotic laser fiber is then able to identify lesions at the far periphery of the lung.
Two of the robotic arms hold and position the laser fiber, while a third robotic arm was introduced to hold the Patient Introducer. A precise bend radius had to be maintained to ensure ideal laser movement while providing features to hold luer fittings in place. Visual integration with the third upper robotic arm was key. A wide array of concepts was developed in 3D CAD and as prototypes.
Auris Health (now J&J) – MONARCH Platform Basket Handle
MONARCH Platform
The MONARCH Platform is used in urology for the treatment of kidney stones.
The system comprised three robotic arms: one holding the Handle (Ureteroscope) and Basket, the second holding the Distal Drive, and the third holding a Compact Field Generator (not shown here) next to the kidney.
To improve docking of the Robotic Ureteroscope Handle, we included a landing guide wall with visual alignment cues to ensure precise and intuitive loading of the Handle each time it is used on the upper robotic arm. The Basket itself needed to dock parallel to the Handle while holding the ureteral access sheath in place at the bottom and at a loop on top as it re-enters the Basket.
The Basket includes a release button from the upper robotic platform, a latch to close and lock the ureteral access sheath in place, and a thumb slider used when the Basket is held on its own by the physician after being removed from the upper robotic arm.
On the second robotic arm, the Distal Drive securely holds the ureteral access sheath before entering the patient. The last step is loading the Laser Fiber through the ureteral access sheath.
A clear and minimal black-and-white color strategy was applied to highlight areas of ergonomics, use, and importance. Handheld areas were treated with soft form transitions to help bring a cohesive design language to these complex procedural accessories.
The development was completed in collaboration with Auris Health (now J&J) and Astro (now part of PA Consulting).
Imperative Care - Stroke Wearables
Systems and Methods For Multivariate Stroke Detection
Imperative Care is developing connected innovations to elevate care for people affected by devastating vascular diseases such as stroke and pulmonary embolism. To detect a potential stroke, the system requires two bands that need to be worn on both wrists.
Electrodes must protrude to create pressure points onto wrists while also providing flexibility. The ambient temperature sensor, infrared temperature sensor, and optical heart rate sensor located in the center of the heating film are crucial components for early stroke detection.
Outset Medical
Tablo Dialysis Machine: Fluid Motion Base
We developed functional prototypes for the Tablo "Fluid Motion Base" and companion "Storage Drawer" in collaboration with manufacturing partner HUI, ensuring the new base looks integral to the original cart. Driven by clinical user studies and video analysis, the design targeted critical platform constraints—specifically optimizing console height, cartridge access, unit assembly, access to fluid couplings & water filtration, cable management, and overall mobility.
To overcome these challenges, we designed a safe methodology allowing a single user to roll and secure the heavy 300-lb cart onto the base. A unique mechanical interface rigidly locks the Tablo casters vertically to the base, while extra-large double swivel casters with dual-mode directional locks and built-in bumpers ensure effortless maneuverability through tight hospital corridors, over thresholds, and into compact parking spaces. Furthermore, elevating the overall operating height creates a significantly more ergonomic user experience for routine cartridge loading, screen interaction, and tubing routing.
The platform's final layout cleanly integrates utility management, diagnostics, and serviceability. It features a hardwired power cable, dedicated receptacle/switch, accessible electrical enclosure, and a clean hinged cover to conceal dual fluid connections. Real-time diagnostics are handled by external pressure gauges and a dedicated OLED display monitoring filter pressures, pressure drops, filter life, and pump status. Additionally, the chassis provides full structural support for an external Water Module and a high-frequency service drawer housing two cantilevered filters with an integrated drawer stop.
Tablo+ Redesign (Concept)
Tablo+ Redesign (Concept)
Alongside the companion base units, we developed a comprehensive conceptual redesign of the Tablo+ dialysis cart, synthesizing field insights across clinical usability, ergonomics, and brand identity. The primary industrial design challenge centered on balancing advanced machine capabilities with intuitive ease of use. To address this, the project prioritized footprint optimization for tight clinical spaces, user interface adjustment for both seated and standing patients, and strategic visual management to balance necessary bloodline visibility with a clean, approachable "home-dialysis" aesthetic.
The new architectural layout features a compact, 3-fold enclosure that seamlessly integrates the lid, hood, and display into a cohesive form. When deployed, the fold-down lid converts into a dedicated clean workspace for prepping packaging and tubing, while the angled console and forward-mounted display dramatically improve user access and screen visibility. To streamline workflow and serviceability, we optimized the Hanson Port placements, designed a clip to hold up to six different filter sizes, and designed an ergonomic multi-functional handle that guides the lid while securing two 1-gallon utility jugs during transport.
User interaction was further refined through an optimized cartridge design featuring a reduced size, an integrated grip handle, and an intuitive alignment method paired with a new 4-point automatic latching mechanism. Finally, a semi-transparent housing design provides excellent visual clarity, highlighting critical fluidic components—including the pinch valves, flow sensors, drip chamber, and peristaltic pump—while ensuring clean, pinch-free tubing routing directly to the dialyzer and patient.
Prototype of final Dialyzer Interface (Human Factors)
The filter clip tension, pivot point, and motion needed to be precisely tuned to provide easy access and sufficient tension to securely hold six different dialysis filters in place. The spring-loaded clip was designed to open while inserting the filters, enabling one-handed operation. (Filter diameter sizes range from 36.80mm up to 50.54mm)
The silicone hose exit points needed to be positioned with precise length to provide an ideal bend radius for storing the Hanson male ports (red & blue ports), while also allowing access to all 6 filters sizes.
Additional considerations included cartridge attachment, grip placement, and tubing routing management to prevent pinching of the tubing. The entire console was slightly tilted to provide optimal viewing and accessibility.
Benvenue Medical
KIVA® for Advanced Spinal Repair
A comprehensive system overhaul featuring a complete redesign of the external handle and internal mechanical assemblies. Key innovations include a revised deployment methodology, integrated locking safety mechanisms, a redesigned drive knob, and an overmolded ergonomic grip optimized for dual-orientation (forward and rear-facing) hand positions. The design update spans the entire instrument ecosystem, including the Distal Hub, Working Cannula, and Access Tools.
To reduce cognitive load and mitigate surgical errors, a dedicated status window was integrated to give physicians precise, real-time feedback on the Kiva® Coil and Kiva® Implant. This intuitive visual feedback loop allows the deployment handle to naturally double as a step-by-step training tool for new users. The final phase of the project unified mechanical utility with brand identity, encompassing UI iconography, a complete CMF specification, and logo development.
Benvenue Medical was acquired by IZI Medical Products izimed.com and Spinal Elements spinalelements.com
translating complex mechanics into intuitive visual feedback
Visual Feedback Loop: To eliminate mental counting during high-stakes surgery, a "fuel-gauge-like" indicator maps the drive knob's exact 13.5 rotations into a simple, linear visual status window.
functional prototypes
Benvenue Medical
Gen2 Blazer® - Vertebral Augmentation System
Advanced Human Factors for Spinal Repair
Designed for complex vertebral augmentation procedures, the Gen2 Blazer® delivers a minimally invasive treatment path for vertebral body compression. The tool enables precise, circular cavity creation within the spinal bone structure, optimizing the flow and distribution of bone cement while carefully conserving native bone structure.
As a single-use orthopedic instrument utilized by spine surgeons and interventional radiologists, the project required balancing complex system architecture with clean ergonomics. The final system unifies a highly technical suite of Access Tools—including the deployment handle with intuitive drive knob, spring-loaded Blazer® sleeve, Working Cannula Hub, Stylet, Introducer, Drill, and Cement Needle with Luer fitting—into a seamless, high-confidence surgical workflow.
Benvenue Medical was acquired by IZI Medical Products izimed.com and Spinal Elements spinalelements.com
Benvenue Medical
Luna® 3D Interbody Fusion System
The Luna® 3D features a small profile PEEK® implant designed to be expanded in-situ within the disc space. This characteristic allows the surgeon to restore disc height using a well-established posterior surgical approach while providing stable fixation via a larger construct that is more often achieved using an anterior approach. The Luna® 3D Zip Sleeve provides a simple, sleek delivery of the Luna 3D implant through inserter stabilization and implant compression ensuring a consistent delivery of the interbody device.
Benvenue Medical was acquired by IZI Medical Products izimed.com and Spinal Elements spinalelements.com
ARC Vascular
The Design Challenge - Treating multi-directional arterial blockages traditionally required making multiple, separate punctures in a patient's artery. This forced physicians into a redundant, dual-incision workflow that increased complication risks, prolonged patient recovery times, and drove up hospital costs.
The Design Solution - The Antegrade Retrograde Converter (ARC) condenses this workflow into a single puncture by leveraging a custom Nitinol wire that loops 180 degrees inside the vessel. This innovation is housed in a simple clamshell handle designed to support multi-grip positions as physicians change directions mid-procedure. The tactile gray overmold reinforces grip and brand identity, the 30° angled red port ensures friction-free lumen entry, and a dedicated blue port provides seamless syringe access—elevating both simplicity and the end-user experience.
Red and Blue Ports
Turn Back Lumen (TBL) Red Port at 30° angle on top (.018 FR)
Straight Through Lumen (STL) exiting at Blue Port in rear (.035 FR)
handheld position
Shaft including molded flexible bend at 120°
The Turn Back Lumen (TBL) Intra-Arterial Port exits on the outside of the bend in the shaft
ARC Packaging Design
To support the FDA approval process, we developed a dual-packaging configuration designed to optimize clinical workflow, organization, and ease of use in the operating room.
The Commercial Package: Houses the primary system components, including the ARC Converter, Stopcock & Syringe, Flexible Nitinol Wire, Wire Introducer, Tracking Catheter, and CuB Sheath.
The Accessory Package: Organizes supplemental procedural tools, including the MicroSheath Introducer, Micro Access Needle, V-18 Torque, Amplatz Wire, V-18 Wire, and Micro Wire.
Commercial Packaging
Accessory Packaging
Zyomed
Needleless Glucose Measurement
The Design Challenge - Non-invasive sensors designed to support laboratory-scale medical diagnostics. Zyomed's technology includes photonic sensors that amplify and track indirect spectral biomarkers associated with changes in blood or tissue chemistry, enabling users to improve diagnostic efficiency and ensure better health outcomes.
The Design Solution - Zyomed’s reader is a simple, home-use device placed on top of the patient's lower arm. It utilizes a camera light path through human skin tissue to read glucose levels. Special attention was given to the display's countdown feature, ensuring an exact reading during initial setup and calibration. The interface features a modern, clean aesthetic highlighted by a colored bar graph. For accurate sampling, the probe tip must be calibrated and placed in contact with Zyogel (a laboratory-synthesized gel) using a method called “diffuse reflectance mode.”
StimScience
Sleep Enhancement Device
The Design Challenge - To effectively improve sleep quality, memory retention, and cognitive performance, this innovative health-tech headband requires highly precise, uninterrupted placement of its multi-modal sensors (tES, EEG, and haptic vibration) on the forehead. Standard headband designs fail because sliding the device down over the head and hair inevitably displaces the sensitive electrodes, disrupts vital skin contact, and compromises data accuracy throughout the night.
The Design Solution - The solution introduces a separate, hinging front mechanism that gently pivots the internal electrodes directly onto the user's forehead rather than sliding them into place. This targeted pivoting action applies just enough constant pressure to lock the sensors into perfect, secure alignment and prevent overnight displacement—ensuring continuous data fidelity and effective therapy while maintaining optimal user comfort during sleep.
Somnee was created by StimScience:
PuraCath Medical
UV Decontamination and Sterilization
The Design Challenge - In response to critical PPE shortages, PuraCath Medical required a revolutionary tabletop UV disinfection device to sterilize up to 10 N95 masks simultaneously within cramped hospital environments. The core design challenge centered on guaranteeing uniform UV exposure with zero shadowing on any part of the masks—requiring a mechanism to hold masks open and touchpoint-free—while ensuring the unit could adapt to highly constrained clinical workspaces.
The Design Solution - Studio Backs designed a sleek, robust, all-in-one sterilization solution tailored for rapid clinical workflows. The design utilizes an innovative, easy-loading pull-out tray paired with polished, highly reflective interior surfaces to maximize the UV process and eliminate shadows entirely. To optimize limited hospital space, the compact tabletop device flawlessly transitions between vertical and horizontal orientations, featuring a built-in accelerometer to auto-rotate the UI display and a protective glass door to guarantee absolute safety for healthcare workers.
Samsung
Mobile CT Scanner
The Design Challenge - Traditional mobile CT scanners are bulky, poorly maneuverable, and intimidating to patients. Key hurdles include a tight 32 cm gantry that bumps shoulders, an exposed interface prone to accidental activation, and an industrial design ill-suited for specialized clinics.
The Design Solution - Studio Backs designed a seamless, consumer-oriented scanner with small footprint and smooth integrated surfaces that improve mobility, prevent damage, and support perception of hygiene, non-intimidating presence. The solution optimizes patient safety and comfort by combining shoulder-detecting gantry sensors, an overhead monitoring camera, and folding radiation shields. Usability is enhanced through an iconic concentric handle around the gantry core, onboard rear storage for headboards, a recessed operator interface, and a power-cord option to eliminate heavy battery weight.
AccuVein
Wheeled Floor Stand
The Design Challenge - Traditional venipuncture requires clinicians to accurately locate veins while maintaining sterility, but a single practitioner cannot easily hold a handheld illumination device like the AccuVein AV400 while simultaneously performing a needle stick. To be truly effective, the technology requires a highly maneuverable, tip-resistant, hands-free mobile support system that allows for seamless, single-handed device docking without interrupting patient care.
The Design Solution - Designed by Studio Backs in collaboration with Function Engineering, the AccuVein Wheeled Floor Stand solves these clinical hurdles by transforming the handheld tool into a seamless, hands-free medical accessory. Built with a stable base and smooth-gliding wheels, the stand features a counterbalanced arm attached by a friction-basedball joint for precise, multi-angle micro-positioning that keeps the selected vein highlighted. The centerpiece of the design is a spring-loaded "quick cup" cradle that allows single-handed device insertion and removal, simultaneously securing and charging the device via integrated internal wire passages. Once a vein is located, this system completely frees up the clinician's hands to perform procedures with maximum efficiency and confidence.
Digirad
Mobile Nuclear Medicine Imaging System
The Design Challenge - Traditional nuclear medicine imaging systems often lack the positional flexibility needed to accommodate patients who cannot lie flat, while limited fields of view restrict their clinical applications. Additionally, a lack of dedicated surgeon interfaces and real-time visualization tools can make the precise spatial localization and placement of target nodes difficult during procedures.
The Design Solution - Digirad’s mobile imaging system delivers a surgeon-centric solution featuring a large field-of-view camera and two flexible, dedicated screens for the detector and surgeon. Equipped with an integrated optical camera for precise spatial node placement, the system provides maximum clinical versatility and the flexibility to scan patients comfortably whether they are sitting up or lying down.
Digirad (now Catalyst MedTech)
Kerathin
Cordless Nail Trimmer
The Design Challenge - Standard cosmetic nail drills and aggressive manual clippers pose a significant risk of cutting adjacent skin or crushing rigid keratin layers when managing thick, irregular, or complex foot conditions.
The Design Solution - The Kerathin Cordless Nail Trimmer is an ergonomic, oscillating device that safely wears away hardened skin and nails. It is specifically designed to gently file away rigid keratin layers rather than crushing them, making it ideal for thick or irregular nails.
St. Jude Medical
Pacemaker Programmer
The Merlin™ Patient Care System (PCS), co-developed with IDEO Product Development, is a portable, specialized programmer used by physicians to communicate with St. Jude Medical (now Abbott) implantable pacemakers. It allows doctors to retrieve diagnostic data, conduct cardiac tests, adjust pacing therapies, and alter settings (like pacing rates and modes).
The Design Challenge - Clinicians lacked a mobile, adaptable platform that could seamlessly fit into diverse clinical spaces or allow for easy, flexible handling when interacting with patients during vital cardiac procedures.
The Design Solution - This portable pacemaker programmer with a removable tablet and wand features a highly modular and expandable system, complete with a PSA (Pacing System Analyzer) module and ports on the patient's side. It provides better patient care and increased efficiency for clinical procedures.
“The tablet with a touchscreen display and internal antenna provides the highest flexibility and mobility for clinicians and technicians. The compact tablet can be handheld, or set to a low angle or upright position using the internal stand.”
St. Jude Medical is now part of Abbott
Zosano Pharma
Drug Applicator & Patch System
Originally developed for ALZA/Macroflux, this innovative transdermal system combines a specialized applicator with a patch ring and a drug-infused microneedle patch.
The Design Challenge - Traditional needle injections cause significant pain and anxiety, drastically hindering patient compliance. Additionally, conventional transdermal methods lack a reliable, user-friendly mechanism to cleanly drive micro-protrusions into the skin without causing tissue trauma or requiring clinical expertise.
The Design Solution - The Zosano Pharma system solves this by combining an ergonomic mechanical applicator with a stabilizing patch ring and a dry, solid drug-coated microneedle array. Users simply "cock" the handheld device to compress an internal spring and store a precise mechanical force, "dock" the patch assembly onto the bottom, and press the device against the skin to actuate a painless, seamless, and highly effective drug delivery.
Boston Scientific - Scimed
Automatic Pull-Back Device
This motorized pull-back device (APD) is used in intravascular ultrasound (IVUS) procedures. It pulls IVUS imaging catheters backward through blood vessels at a precise, uniform speed.
The Design Challenge - During intravascular ultrasound (IVUS) procedures, maintaining a precise, uniform catheter pull-back typically required cumbersome sterile plastic sleeves and lacked seamless one-handed operation as the sled included costly mechanisms making it a reusable part.
The Design Solution – By housing all mechanisms within the handheld component, the new design eliminates the need for sterile sleeves by making the sled a disposable part optimized for one-handed, "plug-and-play" docking. The rounded, upward-bending sled guides the cable into place to ensure a controlled, repeatable pull-back motion, while its round interface provides physicians with clear visual and tactile feedback. Additionally, the complex geometry was engineered to be manufactured using a standard clamshell mold design, successfully bypassing the need for complex, costly tooling actions.
Avisa Pharma
Avisa BreathTest System
The Design Challenge – The objective for the Avisa BreathTest system was to mirror the speed and simplicity of a 10-minute, point-of-care lung infection diagnostic. This required a sophisticated system optimized for high portability and versatile usability, operating seamlessly whether standing vertically or lying flat on a tabletop. Key challenges included preventing the screen from turning upside down when users switched orientations, ensuring error-free connections for disposable nebulizer tubing, minimizing external port clutter, and establishing a clear digital interface.
The Design Solution – The final design delivers a highly compact, 11” x 8.5” x 3.5” adaptive form factor with an integrated carrying handle. An internal accelerometer powers an orientation-aware UI for automatic screen rotation. To provide intuitive feedback, a custom, die-cast quick-connect hub features an integrated LED status light and backlit ring for visual connection confirmation. Finally, the hardware aesthetic is streamlined with minimized external ports set in a premium white-and-aluminum housing, fully integrated with a custom-designed GUI and navigation architecture.
GUI wireframes based on a simple “Rolodex-like” system
Berkeley Lights
Digital Cell Biology at Light Speed
The Design Challenge - The core challenge for the Lighthouse 1.0 instrument was successfully transitioning from a large, proof-of-concept floor-standing unit into a highly scaled-down benchtop platform for single-cell manipulation. To serve applications across biopharma, diagnostics, and life sciences, the system needed to grant researchers the unique ability to directly visualize individual cells in real time and maintain complete ownership over complex, rapidly iterating workflows. Additionally, the device had to be architected to aesthetically and functionally stand out within a highly competitive R&D landscape.
The Design Solution - The design solution delivers a compact, agile benchtop system featuring a user-centric architecture that optimizes laboratory workflows and allows for highly flexible assay execution. The industrial design effectively resolves usability hurdles by leveraging integrated lighting and functional color-coding to intuitively highlight critical user-interaction zones. Beyond improving day-to-day functionality, this distinctive design language establishes a powerful visual brand identity, resulting in an iconic, memorable flagship product that defines the Berkeley Lights portfolio.
Berkeley Lights (now Bruker Cellular Analysis)
bioMérieux
VITEK® 2
The Design Challenge – The objective was to design a cost-effective, space-saving automated instrument that addresses critical global MDRO threats by delivering rapid ID/AST results in 5 to 8 hours. The design required a highly responsive and flexible architecture capable of reducing hands-on clinical time, improving throughput, and managing a workflow tied to barcode-linked testing components.
The Design Solution – The VITEK 2 Compact delivers an automated, space-saving system featuring iconic cartridge doors and an easy, intuitive loading interface. It maximizes laboratory safety and efficiency through a closed, disposable card system that requires minimal handling and reagent preparation. The scalable platform offers models accommodating 15, 30, or 60 cards, leveraging a Smart Carrier Station that tracks barcode-linked cassettes to completely automate all subsequent incubation and reading steps.
Vessel Kitchen WALL UNIT PREMIUM
Similar to the standard wall unit, the premium wall unit combines the characteristics of the freestanding workbench with the standard wall unit. In essence, the work surface becomes a stainless steel extension of the cook top itself. Many of the cabinets above and below the work surface integrate with it seamlessly. This piece alone will elevate the design of a high-end kitchen.
Vessel Kitchen WALL UNIT STANDARD
The sleek wall unit with built-in cabinets hanging cantilevered from a robust and sophisticated wall system. The wall unit houses and conceals all electrical and plumbing components, yet makes them easily accessible. All kitchen cabinets highlight the work surface and lean towards or away from it, depending on if they are above or below the countertop.
Vessel Kitchen FREESTANDING ISLAND
The freestanding island unit complements the standard wall unit and allows the flexibility to include a range or secondary sink, in addition to more counter space. It is an ideal space for socializing and entertaining that enhances the feeling of the kitchen being the center of the home. If equipped with an oven and cooktop, the freestanding island kitchen will feature a large hanging venting hood.
Malibu
Project in progress.
An exercise in material reduction of how much to remove but leave the perception and comfort of a chair in place. Exploring the contrast between seat and back support - in a playful way - of what is inside and what is outside. The two part construction leaves options for an array of color combinations. Chair fabricated using 100% recyclable, thermoplastic polymer, this chair comes as 2-seat sofa with side table for outdoor use.
Specs W 31.94", D 22.51", H 33.43", SH 17.33”
Steelcase
Steelcase Pathway Secant furniture system, consisting of freestanding, mobile and built-in furniture. Binder bins, built-in and mobile storage, mobile tables, docking hub, privacy screens.
designed in 1999
Meduse Chair
Project in progress.
Task Chair with unique active seat back and simplified seat pan based on material properties to achieve its controlled movement and flexibility. This design eliminates complex springs and mechanical features by achieving active ergonomic support where needed.
Meduse means Jellyfish in French.
Exploration using breathable neoprene-layered soft fabric
Packaging includes IFU, QR code, camera with magnet mount, beam with suction cup and lever, 3 different length tails, OBD connector and cable, tug tool.
The compact camera design follows a common windshield angle of 30 degree and minimizes visual obstruction from all viewing angles. The pulsating beacon light on top works as deterrence against break-ins and car thieves. The beam with central suction cup prevents road vibration by providing the most simple installation with no visible cables.
Protected Driving & Parked:
Owl 3.0 exploration
vertical display
additional side cameras for 360 degree view
beacon visible from outside and inside
updated beam with slide lock and suction cup lever
Owl 3.0 exploration
vertical display
360 degree dome-shaped camera
beacon visible from outside and inside
updated beam with slide lock and suction cup lever
Owlcam was acquired by CallPress
Reign™ 32 oz Sport Bottle
The Reign™ team sport bottle connects hydration and cooling to athletic performance. The universal tri-mode sport cap features a Jet Valve™, a cooling 8-point shower mode, and a leak-proof lock-out mode. Easy to grip and squeeze, even in sweaty hands. BPA, BPS, and BPF free. System Compatible: Reign bottles fit cooler bag and bottle carrier. Color-customizable cap and grip to match team or school colors.
Cooling Shower Mode
Reign™ Chill 32 oz Sport Bottle, insulated
The insulated bottle keeps water cold twice as long and features a Reign gauge to monitor fluid levels.
Reign™ Bottle Carrier
Reign™ Bottle Carrier offers more hydration to hold 8 bottles. Carrier features a central cap storage, and drainage holes throughout to dry and store bottles up-side down between games. The ergonomic handle makes full bottle transport easy and the side plate is customizable with team sticker.
The carrier is being shipped flat and features a unique one-way fold up lock-in-place handle.
Reign™ Insulated Cooler Bag
Reign™ Insulated Cooler Bag keeps water and essentials chilled and collected. Holds up to 2 Reign bottles with interior pocket for optional ice pack, and an exterior stow pouch for small essentials. Bag design focused on soccer players as evolution to string bag.
Eddy®+ Sleeve
Fully redesigned Silicone sleeve for Eddy+ glass bottles. This sleeve provides maximum visibility to content while fully protecting the bottle from impact. A unique drop-shaped inspired pattern, easy to pull on and off, if desired for cleaning.
Eddy®+ Kids
Complete redesign of the Eddy+ Kids water bottle, aligned with the new Eddy+ line-up; this bottle cap is revolutionized. Spill-proof and easy carry handle features are carefully dialed-in for kids hands. The new flip-up bite valve with 25% more water, choke hazard safe and easy removal are unique. BPA, BPS, and BPF free. The handle's soft touch grip provides texture and two-color customization. The stem features a unique locking detent - to hold the bite valve down flush in its deeper garage. Awesome Product!
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Camp Mug
A simple mug for camping and outdoors with single loop metal wire handle construction. The wire handle slides and snaps from the bottom into a formed-in ring. Simple friction fit, no secondary process and no heat transfer from hot beverages to the handle.
Sustainability - Camelbak Pivot™ bottle and cap
Camelbak is turning single-use bottles into packs and bottles!
As part of the new Pivot Collection, the Pivot bottle and cap is using a material called ECO, a proprietary blend to Camelbak made out of 10% plant-based renewable material.
The Pivot line also introduces new day packs and slings, all composed of +50% or more recycled content.
Pivot is a completely new simple carry cap without drink though. Ideal for walks and hikes or everyday use, this cap features an angled grip following the natural grip position of your hand. This minimal design with iconic value and sustainability story will be a Camelbak staple for years to come.
1L and .75L bottles
Dieline for Hang Tag
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Pivot™ cap construction
The cap is a unique two-shot mold process with the outside being PP regrind and the inside PP substrate to achieve the desired thickness. The first shot requires a unique central stand-off. Inner surfaces use food-safe materials, as water can’t be in contact with recycled plastic. The vessel is made of 10% plant-based renewable material.
Inside PP substrate
Outside PP regrind
BOLO
Physical Appearance Model
SPLIT
Samsung Electronics SPLIT
Convertible clamshell design with unique and expressive split hinge design, transforms to LED direct touch, from Clamshell to Windows 8 setting for a secure locked position. Optional digitizer stored within the hinge, speakers in hinge work in both settings, removable universal keyboard with three hot keys. Highly intuitive and easy to use transformation, power button and LEDs rotate with screen.
E-Ink
Samsung Electronics Notebook with E-Ink keyboard
This extensive exploration of new technologies resulted in creating customizable e-ink keycaps that provide tailored feedback to users. The e-ink keyboard changes to display information about peripherals such as digital cameras, external hard drives and smart phones. Other features include pattern log-in, direction key-set, media player controls and web applications.
SOLE
Samsung Electronics 15.6" SOLE Laptop
The Sole laptop is the result of an in-depth program to create iconic and recognizable designs. The intent was to create a design unique in closed as well as open position while displaying memorable details like a unique hinge design, hidden connectors, custom keycaps, touchpad LED integration and smooth bottom design to support mobility.
SOLE
Physical Appearance Model
LUCID
Physical Appearance Model
SLANT
Samsung Electronics SLANT Laptop
Color customizable notebook with titanium body. Custom colored backlit keycaps. Keycaps made of dual construction with opaque and transparent layers. Colored edge-glow highlighting touchpad.
The Series 9 is an all-purpose LED monitor for gaming, TV viewing and general computing. The design emphasizes the new thin LED technology, suggesting bending or folding paper—an origami-like inspiration. It creates a fresh, modern image for Samsung in a highly saturated and competitive market and establishes Samsung as a leader in LED technology.
Samsung Electronics ORIGAMI Metal Monitor
Origami-inspired folded metal with black anodized front with touch sensitive controls and clear anodized aluminum rear. Cantilevered base to support display weight and temporary keyboard storage with inductive charging. Inductive surface can be used during the day to charge Smartphone and other computer accessory products.
Samsung Electronics Translucent 3D LED Monitor Concept
Building on the previous success and iconic structure of the Series 9 HDTV, the new design features a thinner, semi-translucent screen technology, keyboard storage docking and charging, and a unique backlit frame highlighting technology and asymmetrical stand design.
Samsung Electronics Premium 27" Monitor
Highlighting quick access physical controls with adjacent screen-based feedback, this Premium 27" Monitor features a dominant frame with connectivity hidden in the base to provide versatility to connect any other screen- based device or computer extension.
Samsung Electronics ARAGON Monitor/Tablet
All-In-One Hybrid Monitor/Tablet with multi-position base for Windows 8 touchscreen use for desktop or wall-mount. The rear frame rotates up and docks for flat tabletop use by keeping connectors accessible from sides, independent of frame position. The speaker/vent pattern is in upper and lower area and a universal keyboard with 3 hot keys stores inside product via push/push mechanism.
Samsung Electronics FLEX Monitor
The FLEX Monitor with dual display uses a lower "flex" display area can be used as quick select or extension of application tools or navigation. The UI/UX Design includes features such as a universal control knob, Magic Trackpad, Corner/Pages for quick access, and zoom bubble above keyboard while typing.
Samsung Electronics 19" LCD Monitor SyncMaster 971P
This asymmetrical design features a unique and stable base which when folded up, completely integrates with the display. A great out-of-box experience (without needing to assemble the base to the screen) and optional wall mounting makes this a unique monitor. Part of the electronics was placed inside the base with a blue backlit power button on its end. Designed for IDEO.
Sales increased two-and-a-half times that of Samsung’s previous monitors. The Leeum Museum and the National Museum of Korea have adopted the monitor for use in their exhibits.
“Not only practical and functional, but a dramatic, dynamic form: a complete departure from the usual symmetrical, seen-a-hundred-times monitor base. Provides a welcome and original freshness on the desk, changing its aspect from every new angle. A pleasure every time you see it.”
Richard Sapper, Consultant
Samsung Electronics 19" LCD Monitor SyncMaster 970P
The dual-hinge design allows more height adjustment than any other monitor and provides a fully integrated base which when folded up, reduces box sizes and logistical shipping expenses by 50%. Removing all controls from the front bezel and all ventilation details from the rear supports the ultra-clean look. All connectors are hidden in the base. Designed for IDEO.
Spurcycle
Spurcycle’s new lighter and compact bell for mountain bike or flat-bar commuter. Designed in concert with Spurcycle by exploring Lever and Mount forms, the bell is made of composite nylon with brass alloy dome, fits 22.2mm DIA and with half the mount width fits easily in between handlebar components.
Incase
Travel and noise cancellation headphones
Development of several foldable travel and noise cancellation headphones with travel cases to fit within Incase's current audio and accessory line-up.
bCODE
MP300 Retail Terminal
bCODE's MP300 Retail Terminal sends bCODE's (barcodes) to a customer's mobile device, which when scanned reveals one or multiple promotional offers on-screen. Once selected, a physical coupon is printed and handed to the cashier.
Craftsman
Cordless Power Tools
This program of brand reinvention for Craftman's line of power tools focused on values such as comfort, heritage and clarity. The designs build on the nostalgia of American power tools to produce products with real value and no-nonsense features.
We identified opportunities for common elements to create a family look and single brand, which derived from each product's individual functionality and usage. The integration of die cast parts and elements like the "power band" wrapping around the battery and motor add directionality and visual cues.
Industrial Design developed for IDEO. Final 3D Surfacing by Greg Cerny/Tact Product Development.
Careful consideration was given to the battery location to provide the best weight distribution for precise one-handed cutting and to allow tools to stand on its end when not in use.
Physical Models
Gibson Audio Concept
Visualization of a new speaker system capturing Gibson’s audio heritage that could be customized with a range of finishes and fabrics includes a 40” wide wall mounted “Sound Bar” and floor standing “Sound Island”. Each system includes adjustable speakers and subwoofer which can be shared for horizontal or vertical application.
Blue LED ring
customizable finishes
fabric not shown
Subwoofer assembly
SEGA Saturn Game Controller
Designed the first-generation SEGA Saturn controller for its North American and European launch. The hardware was specifically tailored for Western markets, leaning into a bold, "extreme" design language that was intentionally wide, angular, and substantial.
Key Features:
Layout: Retained SEGA's signature six-face-button layout (A, B, C and X, Y, Z) alongside a central Start button.
Shoulder Triggers: Integrated oversized L and R shoulder buttons engineered to deliver a crisp, mechanical tactile snap.
Directional Pad: Featured a rigid, cross-shaped mechanical D-pad built for precise cardinal inputs.
wide-angle lens with removable ring for tablet stand
Remote-control marker
+/- range of motion
Prototyping
Robotics-as-a-Service (RaaS): To lower the barrier to entry, Caldo offers its scalable solutions on a subscription basis. This model provides the physical hardware, proprietary software, installation, and ongoing maintenance to commercial kitchens, ghost kitchens, and off-premise foodservice operations.
Modular, Countertop Design: Engineered to fit seamlessly onto existing kitchen counters, the equipment can be set up in minutes. This plug-and-play architecture allows restaurants to rapidly expand operations without undertaking expensive or invasive kitchen retrofitting.
Interactive Assembly Station: The robotic food assembly station features four large, customizable screens. By dynamically displaying food images, active branding, or shifting menus, these displays grab attention and significantly drive customer engagement.
Samsung Electronics
Vision across 6 different industries including Appliances, Washer & Dryers, Digital Cameras, Printers and AiO, Laptop & Mobile.
APERTURE
Samsung Electronics APERTURE Range
Complete new branded digital appliance design with clean and minimal lines fitted for modern kitchens. Highlighting the integration of points of interaction, controls and door handle integration. This oven design resulted from research identifying to express "Seamless Connectivity" in the home.
PROJECT
Samsung Electronics PROJECT Range
PROJECT offers a completely new solution to an old design paradigma. This cantilevered oven door handle not only allows kitchen towels to slip on and off easier, it creates focus to a removable universal badge, which can live anywhere on kitchen counter or home. This oven design resulted from research identifying to express "Seamless Connectivity" and "Tailored Feedback" in the home.
SKIN
Samsung Electronics SKIN Refrigerator
A complete redesign to encourage design paradigm shift, it features integral push/push handles to open doors with iconic overlapping design, backlit LED functions on freezer handle, water purification and cooling with external water access carafe and lower water dispensing.
Illumination
Samsung Electronics Illumination Washer
This washer design resulted from research identifying the need for "Tailored Feedback" and "Seamless Connectivity" in the home. The UI/UX design is intuitive by giving the user options to wash quickly with preset or simplified options, but also allows to go deeper into the settings, layer after layer. The analogy was similar to "zooming in or zooming out". The universal button provides tactical feedback and positioning within the different UI layers.
Samsung Electronics Front Load Washer/Dryer
This Premium Front Load Washer/Dryer design solves the visual need to tie washers and dryers together to create a strong identity in stores as they are paired together in homes. After identifying that washers are preferred on the left and dryer on the right side, this supports the sequential flow people are accustomed with. The "seamless integration" of UI control area with main housing and large 6.5" TFT-LCD screen.
Samsung Electronics SKIN Washer
This washer design features the most minimal UI, only revealing options necessary to select.
Samsung Electronics ILLUMINATION Refrigerator
Backlit LED icons on refrigerator and freezer handles, visually bringing status and features to view to the outside. Icons are not lit and only appear with close proximity and contact and fade away after use.
Haier
Floorstanding AC unit
Developed with Chinese manufacturer Haier's in-house design and final design executed by Haier's engineering team, this appliance promises consumers a simpler, more efficient smart appliance experience. This smart air conditioner, announced at CES 2014, is the first connected appliance to meet Apple's MFi standards to remotely connect with Apple devices and will bear Apple's "Made for iPhone/iPod/iPad" seal of approval.
Virtuix Omni
Locomotion Device
Omni-directional treadmill using the Oculus Rift Headset to enable a true virtual reality experience beyond 3D gaming. The Omni for consumers consists of a low friction platform with radial grooves, custom shoes with low friction sole and plunger pin that fits onto platform grooves, stabilizing the foot and allowing for a steady natural gait.
The waist support provides safety and subtle support for hands-free operation. Microsoft Kinect registers the user's movement and translates and steers the avatar in the virtual environment.
Logo Development for Omni By Virtuix
f'real
Frozen Beverage Blender
Blender for frozen beverage equipment in restaurants, convenient stores, as behind-the-counter (BTC) or self-serve equipment to highlight and visually communicate the f'real brand.
FedEx
Drop Box System
A scaleable, modular system of parcel drop boxes ranging from basic, to drive-by, to fully integrated weight scale and shipping solutions with signage. In collaboration with Landor for Federal Express.
PepsiCo
Beverage Dispensing System
A modern redesign of Pepsi's dispensing system, highlighting user sequence, ice options, single and dual valve designs. The branded front uses Pepsi's "wave" and integrates the colorful logo in a sophisticated, subtle way by using frosted materials and forming into the stainless steel sides.
Samsung
New Food Storage Solutions
Holistic approach focused on improving food storage freshness and increased shelf life through location and different temperature zones. Accessibility, versatility, lighting and optimization of available spaces. Solution embodied a clean and hygienic appearance were food is well lit and easier to locate.
Lux
Samsung Electronics Lux Single Function Printer
Designed to compliment the Lux AiO touch sensitive control area and intuitive user feedback. The Lux Single Function Printer design comes without lid or with lid to be used as paper tray extension.
Lux AiO
Samsung Electronics Lux AiO
Complete redesign of an AiO with completly integral look. UX/UI feedback of live page number printing, clear color cartridge status, paper size and orientation rear projections through paper tray.
ACCENT
Samsung Electronics ACCENT Single-Function-Printer
VERSA
Samsung Electronics VERSA
Entry level printers have suffered a loss of revenue do to reclining sales as users print less or upgrade to AiO products. This Entry-Printer-Innovation Program was looking at ways to revitalize Samsung’s printing business by exploring ways to improve the overall printing experience. Entry level printers, often used in home or small office spaces bring their unique set of challenges, such as issues related to footprint and location, Samsung-branded toner replacement, access to paper input / output as well as status feedback and UI.
The user experience from set-up to first print, understanding WHY people print and why people may NOT print, was essential to understand in order to suggest encouragements for users to print. Out-of-box experience, competition, price point, part count, pain points and user needs were identified to provide solutions resulting in true value.
The result was VERSA, a desk clamp-like printer which can attach to the edge of any table to minimize footprint. The open support frame on top allows for different accessory tray inserts.
Accessory Tray Options
Tray vary in color and functionality:
1) Simple open tray for letter size papers, recycling of papers, or incoming or outgoing mail. 2) Tray with formed-in partitions for office supplies like pens, paper clips and 3M sticky pads. 3) Tray with formed chrome wire to hold envelops, stationary and binders.
Toner Packaging & New Business Model
Accessory trays can be changed and purchased bundled with toner replacements, providing a new business model to encourage users to buy Samsung branded toners.
The inner structure is made of Metal Stamping with injection molded skin around it. Partial plastic shown above.
Access for toner replacement is guaranteed through the open frame structure on top. The top output paper area slides towards the rear to provide access to the inside.
PRINT +
Samsung Electronics PRINT +
Entry-level printer with unique scanning function using a Smartphone, mountable on an integral arm above the printer.
The smart phone arm pivots up with a simple motion, locating the universal Smartphone grip exactly in the center above the document. Two integral white LED’s automatically turn on when the arm reaches its upper position. A molded in detent keeps the arm in position. Scanning and printing functions are enabled through NFC pairing of Smartphone with printer.
The printer can be used in parallel while scanning with the top tray folded in.
The front and side views provide an asymmetric and recognizable look highlighting its unique scanning arm feature.
Documents to be scanned can simply be placed under a clear anti-glare acrylic sheet to keep documents in place while flattening out folds and wrinkles.
Hewlett Packard Single Function Printer
Development of a line of "life enrichment" products for Hewlett Packard. The goal was to give physical form to attributes like inventiveness, optimism, dynamism, confidence and quality.
Hewlett Packard All-In-One Printer
The objective was to develop a design "attitude" or "iconic expression" for a HP '06 hi-end AiO that would sustain HP's stronghold in the productivity market while providing customer appreciation value. Key Features are PRINT, FAX, SCAN, COPY, PHOTO/IMAGING like camera and Smart Media connectivity. With built in wireless, 2nd tray and adjustable control panel, this product is a compact powerhouse.
Mondrian W5X
Samsung Compact Digital Cameras
This line of Ultra-Slim Digital Compact Camera Designs for 10 and 12MP was instrumental in Samsung's current line-up of products. This camera design employs a new method of breaking-up volumes using organic and soft transitions to create an unusual but delightful character. Transitional zones around the lens are treated as if they were pushing out from the inside.
Illumination
Samsung Illumination Concept
New vision of UX/UI integration, illuminating touchscreen functions, self portrait timing, combined with new Design Identity highlighting iconic look and ergonomics.
Samsung
Camera with Integral Stand
Finally a camera, which allows for self-portrait or to view images on the rear screen as digital picture viewer. The ring stand subtly integrates around the lens with a dual hinge design.
This camera design reduces the visual size and mass of the front bezel by offsetting it to create an asymmetrical layered design. The offset idea is repeated on the rear for integration of LCD and button navigation. The inner areas are offered in a range of colors.
The asymmetric design highlights touch points and improves ergonomics, while giving the camera a memorable appearance. Color and material changes give the design a thin, sleek profile.
Logitech
SmartClip
The SmartClip is a universal camera mount that fits all of Logitech's digital cameras. This "first of its kind" camera mount, uses a three-point gravity-based design with Santoprene contact point. All of Logitech's current camera mounts still follow in essence this method. Its hinged arms allow it to be mounted on any flat screen monitor, notebook computer, CRT monitor, table top or shelf. Molded in ABS and Santoprene, the SmartClip is lightweight and portable.
Logitech
QuickCam Pro 3000
Logitech wanted to update the look of its popular Web camera line with the introduction of the QuickCam Pro 3000. The new design includes a uniquely shaped ABS/Santoprene base with a camera adjustment mechanism designed to withstand drop-test requirements.
Logitech
ClickSmart
This Family of low, medium and high-end digital cameras are designed for handheld use and for use on top of PC monitors. This hybrid camera allows users to take photos and immediately upload them to their computer by simply docking the camera onto the connected base and pressing the QuickSync button.
Logitech WiLife
Digital Video Surveillance System (Concept)
This digital video surveillance system for indoor and outdoor use is easy to install and maintain. It captures and records high definition video and uses existing power lines in homes to minimize cabling. The simple, iconic designs blend easily into modern home interiors and redefine consumer surveillance equipment.
Crest
Toothbrushes
This line of Crest toothbrushes was designed to connote attributes like clean, beauty and healthy gums and teeth. The design features a grip with generous amounts of TPE (Thermoplastic Elastomer) to provide good ergonomics and anti-slip details.
Easy Chef
Blender System
This system of blender, juicer and accessory products complete Easy Chef's line of food preparation products.
Simply Clean
Cleaning Set and Caddy
A system of packaging for daily, weekly and monthly cleaning solutions. The bottles are color-coded to differentiate each type
Vaska
Green Laundry Detergent Packaging
Vaska's one-of-a-kind bottle design makes green laundry detergents attractive and irresistible. The friendly messaging offers suggestions for changing everyday habits, and reflects Vaska's green integrity. The Vaska packaging was selected in the AIGA 365 Design Annual to be exhibited at the AIGA National Design Center in New York.
Vaska Green Laundry Detergent Packaging
Vaska's original sizes of 48 oz and 96 oz bottles have been updated with the newly designed smaller bottles in 42 oz and 6 oz sizes. As pure and safe for the environment and the skin, 100% biodegradable and hypoallergenic, all bottles are produced out of recycled materials.
Puretergent
Liquid Laundry Detergent Pouches
Convenient pouch designs with integral tapped dosing spout cap. Professional grade formula that is gentle on skin and safe for the environment. High performance meets efficient packaging. A pouch design uses 8x less plastic than a rigid bottle. Pure formula + less plastic = minimal emissions.
Puretergent Liquid Laundry Detergent Pouches
PureTergent's Fresh, Calm and Gentle formulas use no petroleum derivatives and are enhanced by natural herbs. Formulated with pure botanical surfactants, Puretergent is 100% biodegradable and gray water safe.
on-board liquid dosing cap with unique clear dosing nozzle and wall hook
The North Face - Packaging
Molded Pulp Packaging for The North Face.
Packaging for The North Face Baselayer clothing line using sustainable methods of molded fiber (paper pulp). Molded fiber offers its own opportunities and challenges. The final clamshell design is molded out of a single piece including hinge points and locking features. The package can be hung or displayed freestanding on shelves.
After an extensive search into green, sustainable materials, like rice paper, sugar cane, cork, bamboo, wood-paper, corrugated cardboard, paper honeycomb, egg carton, we decided on molded pulp because of its strength and recyclability.
The packaging uses a double-pressed process to ensure best surface finish and crisp recessed recycling icons.
logo including holding shape
KIA Car Badge Logo Development
In concert with Landor, Studio Backs developed a range of new logos for the car manufacturer KIA with high-end metal finishes as well as molded-in recessed for KIA exterior and interior applications. The logos had to work well on high polished compound car surfaces and had to look undistorted from any angle.
EverCase Logo Development
Logo Development for a range of products spanning appliances for residential and commercial as well as food storage, transportation, supercooling (freezing), transport and logistics. Logos include flat letters and with curvature, with black blocking and holding shape.
In concert with Swivl, Naming and Logo Development to create a hint to its usage and its functionality.
Swivl Logo
Swivl, a self-contained personal cameraman features 360° Multi-Axis Motion which follows users horizontally and vertically. Now gone through its 4th generation of redesign which expressed its updates through an evolution of its logo.
PureTergent Laundry Detergent Logo
Branding, Messaging, Logo Development for a company based in Berkeley offering an alternative, youthful & modern, greener and somewhat playful approach to laundry detergent, using a pouch system in different sizes.
ParkPod Logo
ParkPod, a European and US based company offering eV Chargers and logistics for residential and commercial, focusing on Hotels, Businesses and Food Chains.
Logo for Omni by Virtuix
Virtuix Omni, a Locomotion Device a full-body gaming platform with waist support and special shoes.
Logo Development for Mojave
Logo Development for Xerox’s PARC’s new spin out company Mojave focused on revolutionizing HVAC to reduce energy consumption and improving filtered air addressing airborne particles spreading COVID.