STUDIO BACKS
Studio Backs designs products and experiences that are bold and recognizable, fresh and iconic, sensible and long-lasting.

Notebook

Samsung Electronics

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BOLO

BOLO

Physical Appearance Model

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SPLIT

SPLIT

Samsung Electronics SPLIT

Convertible clamshell design with unique and expressive split hinge design, transforms to LED direct touch, from Clamshell to Windows 8 setting for a secure locked position. Optional digitizer stored within the hinge, speakers in hinge work in both settings, removable universal keyboard with three hot keys. Highly intuitive and easy to use transformation, power button and LEDs rotate with screen.

SPLIT animation

Notebook which transforms from clamshell to Windows 8 touchscreen.

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MAGNET animation

Notebook which transforms from clamshell to Windows 8 touchscreen.

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E-Ink

E-Ink

Samsung Electronics Notebook with E-Ink keyboard

This extensive exploration of new technologies resulted in creating customizable e-ink keycaps that provide tailored feedback to users. The e-ink keyboard changes to display information about peripherals such as digital cameras, external hard drives and smart phones. Other features include pattern log-in, direction key-set, media player controls and web applications.

E-Ink keyboard notebook animation

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SOLE

SOLE

Samsung Electronics 15.6" SOLE Laptop

The Sole laptop is the result of an in-depth program to create iconic and recognizable designs. The intent was to create a design unique in closed as well as open position while displaying memorable details like a unique hinge design, hidden connectors, custom keycaps, touchpad LED integration and smooth bottom design to support mobility.

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SOLE

SOLE

Physical Appearance Model

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LUCID

LUCID

Physical Appearance Model

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SLANT

SLANT

Samsung Electronics SLANT Laptop

Color customizable notebook with titanium body. Custom colored backlit keycaps. Keycaps made of dual construction with opaque and transparent layers. Colored edge-glow highlighting touchpad.