Studio Backs designs products and experiences that are bold and recognizable, fresh and iconic, sensible and long-lasting.
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Branding

KIA™ car badge

Development of new KIA car badge

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 logo including holding shape

logo including holding shape

KIA Car Badge Logo Development

KIA Car Badge Logo Development

In concert with Landor, Studio Backs developed a range of new logos for the car manufacturer KIA with high-end metal finishes as well as molded-in recessed for KIA exterior and interior applications. The logos had to work well on high polished compound car surfaces and had to look undistorted from any angle.

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EverCase Logo Development

EverCase Logo Development

Logo Development for a range of products spanning appliances for residential and commercial as well as food storage, transportation, supercooling (freezing), transport and logistics. Logos include flat letters and with curvature, with black blocking and holding shape.

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 In concert with Swivl, Naming and Logo Development to create a hint to its usage and its functionality.

In concert with Swivl, Naming and Logo Development to create a hint to its usage and its functionality.

Swivl Logo

Swivl Logo

Swivl, a self-contained personal cameraman features 360° Multi-Axis Motion which follows users horizontally and vertically. Now gone through its 4th generation of redesign which expressed its updates through an evolution of its logo.

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PureTergent Laundry Detergent Logo

PureTergent Laundry Detergent Logo

Branding, Messaging, Logo Development for a company based in Berkeley offering an alternative, youthful & modern, greener and somewhat playful approach to laundry detergent, using a pouch system in different sizes.

ParkPod Logo

ParkPod Logo

ParkPod, a European and US based company offering eV Chargers and logistics for residential and commercial, focusing on Hotels, Businesses and Food Chains.

Logo for Omni by Virtuix

Logo for Omni by Virtuix

Virtuix Omni, a Locomotion Device a full-body gaming platform with waist support and special shoes.

Logo Development for Mojave

Logo Development for Mojave

Logo Development for Xerox’s PARC’s new spin out company Mojave focused on revolutionizing HVAC to reduce energy consumption and improving filtered air addressing airborne particles spreading COVID.