STUDIO BACKS
Studio Backs designs products and experiences that are bold and recognizable, fresh and iconic, sensible and long-lasting.

Consumer

Incase Travel and noise cancellation headphones

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Incase

Incase

Travel and noise cancellation headphones

Development of several foldable travel and noise cancellation headphones with travel cases to fit within Incase's current audio and accessory line-up.

bCODE

bCODE

MP300 Retail Terminal

bCODE's MP300 Retail Terminal sends bCODE's (barcodes) to a customer's mobile device, which when scanned reveals one or multiple promotional offers on-screen. Once selected, a physical coupon is printed and handed to the cashier.

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Craftsman

Craftsman

Cordless Power Tools

This program of brand reinvention for Craftman's line of power tools focused on values such as comfort, heritage and clarity. The designs build on the nostalgia of American power tools to produce products with real value and no-nonsense features.

We identified opportunities for common elements to create a family look and single brand, which derived from each product's individual functionality and usage. The integration of die cast parts and elements like the "power band" wrapping around the battery and motor add directionality and visual cues.

Industrial Design developed for IDEO. Final 3D Surfacing by Greg Cerny/Tact Product Development.

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  Careful consideration was given to the battery location to provide the best weight distribution for precise one-handed cutting and to allow tools to stand on its end when not in use.

Careful consideration was given to the battery location to provide the best weight distribution for precise one-handed cutting and to allow tools to stand on its end when not in use.

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Physical Models

Physical Models

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