Appliance
Range
Samsung Electronics - APERTURE Range
Samsung Electronics
A strategic vision spanning six distinct product categories, including Appliances, Washers & Dryers, Digital Cameras, Printers & AiO, and Laptops & Mobile.
Development Process - Animation
As part of the three-year Master-Designer Program with Samsung, a holistic approach was applied across six different product categories under the company's strategic 2.0 and 3.0 vision—including Digital Cameras, Printers & AiO, Laptops & Mobile, Appliances, and Washers & Dryers. Products were tied together through user interface, aesthetics, and a unified brand experience called “Easy Smart.”
Some of the visionary platforms were:
· Magical Feedback
· Tailored Interface
· Seamless Connectivity
· Esoteric Illumination
· Universal Button
· Light Frame
· Push/Push Button
· Accent Concept
· Layer Concept
· E-Ink Keyboard Concept
· REF Dispenser Concept
Samsung Electronics - APERTURE Range
A completely new branded digital appliance design featuring clean, minimal lines tailored for modern kitchens. It highlights the seamless integration of key interaction points, user controls, and door handles. This oven design resulted from research identifying the need to express "Seamless Connectivity" in the home.