Sustainable Packaging 

Molded Fiber (Pulp)

The North Face - Baselayer Packaging 

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“Frame” Packaging (Molded Fiber)

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“Flange” Packaging (Molded Fiber)

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Baselayer packaging provides an elevated unboxing experience

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Paperboard Packaging / Retail Folding Box

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The Design Challenge -

The design challenge was to create a fully sustainable packaging solution for The North Face Baselayer clothing line while navigating the unique material limitations and structural demands of eco-friendly substrates.

The North Face - Baselayer Packaging

The Design Solution -

To solve this, Studio Backs evaluated various green materials before selecting molded paper pulp for its structural strength, recyclability, and manufacturing capabilities. The final solution is a single-piece clamshell construction complete with integrated hinge points and locking features, allowing the package to be either hung or displayed freestanding on retail shelves. Additionally, a double-pressed fabrication process was utilized to achieve a superior surface finish and clean, recessed recycling icons.

In collaboration with Templin Brink Design

thenorthface.com

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