Printer

AiO

Hewlett Packard  - All in One (AiO)

Hewlett Packard - All in One (AiO)

The Design Challenge -

In collaboration with IDEO, this initiative was part of a massive rebranding, repositioning, and redesign program led by HP's VP of Design, Sam Lucente. The holistic effort examined all product categories across every division to establish brand language segmentation for single-function printers, scanners, and AiOs—divided into two primary categories: Life Enrichment and Proven Productivity.

The Design Solution -

To sustain HP’s leadership in the productivity market, the solution established an “iconic expression” for HP’s high-end AiO line, packing print, fax, scan, copy, photo, wireless, dual-tray, and adjustable control panel features into a compact powerhouse. Key highlights included smooth, distinctive surface transitions that intuitively signal how to open scanner lids, adjust control panels, or access cartridges, combined with inside-out color coding and accent slivers for seamless maintenance, alongside a completely redesigned paper tray featuring a signature asymmetrical rounded corner.

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