Vaska - Green Laundry Detergent Packaging
48oz bottles
42oz bottles with 22oz Spot Remover Spray
96oz bottle
21oz bottles
3oz valet spray bottle
6oz spot-off bottle
21oz bottle rear
21oz bottle front
42oz bottle rear
42oz bottle front
48oz bottle rear
48oz bottle front
IML Label Space 21oz bottle
IML Label Space 42oz bottle
Herba-Tergent, Herba-Soft, Oxy-Bleach, Spot-Off
Model Fabrication
The Design Challenge
The main design challenge was standing out in a heavily saturated laundry detergent market crowded with competing brands and bottle shapes. As a new brand to the market, Vaska needed an unmistakable visual identity on store shelves that would immediately communicate its eco-friendly values and ease of use.
The Design Solution
Studio Backs set out to create a vessel shape that would serve as an iconic visual anchor for the Vaska brand. We created a unique bottle featuring a distinctive circular handle that makes lifting, carrying, and pouring effortless—designed so liquid fills the handle without impacting total bottle volume. This circular detail was made to be adaptable across various bottle shapes and sizes throughout the product lineup to maintain brand consistency. The packaging features translucent bottles with subtle coloring and friendly messaging that encourages sustainable everyday habits while reflecting Vaska's eco-integrity. Made entirely from recycled materials to house its 100% biodegradable and hypoallergenic formula, the final result delivers a distinct, functional aesthetic that seamlessly showcases the brand's commitment to the environment, earning a spot in the AIGA 365 Design Annual and an exhibition at the AIGA National Design Center in New York.
In collaboration with Tomorrow Partners.