Simply Clean - Cleaning Set with Caddy — STUDIO BACKS

Housewares

Cleaning Set

Simply Clean - Cleaning Set With Caddy

"This unique design package features attributes such as simplicity, intelligence, innovation, and iconic branding."

Gentle Clean - daily

Finger sprayer to wipe everyday surfaces

Thorough Clean – weekly

Trigger sprayer for all-purpose cleaning

Intensive Clean – monthly

Push/Pull Cap for deep cleaning with sponge

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Simply Clean - Cleaning Set With Caddy

The Design Challenge -

The goal was to design a cohesive, modern packaging and storage system for the "Simply Clean" household line that seamlessly unifies daily, weekly, and monthly cleaning products into an intuitive retail display and functional home unit.

The Design Solution -

The resulting design is a stackable, square reusable caddy with an integrated 90-degree locking handle that transforms point-of-sale packaging into a durable storage carrier. Tailored for daily, weekly, and monthly care, the kit holds two specialized sprays, a detergent, bundled wipe sets, and sample wipes. A dual-function clear plastic insert secures the bottles while displaying printed product graphics, while minimal bottle labeling delivers a balance of modern simplicity and utilitarian cleanliness. Ultimately, the versatile, stackable system establishes a strong brand identity and a scalable visual language platform for future product expansions.

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